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Commercial Brokers & Site Selectors

“Where is the traffic and the workforce?”

Where is the traffic, and where is the workforce? Every town's busiest counted road, the retail-siting number, with the county employment base and where housing (your customers and your workers) is actually being added.

Every table sorts on click, filters, downloads as CSV with the same definitions, and carries a copy-ready citation.

Busiest Counted Road by Town

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Each town's highest state traffic count, the retail-siting number. Counts come from MassDOT's rotating programme: each figure carries its own count year, and covered roads only, a quiet lane's absence is not zero cars.

Busiest Counted Road by Town. Each town's highest state traffic count, the retail-siting number. Counts come from MassDOT's rotating programme: each figure carries its own count year, and covered roads only, a quiet lane's absence is not zero cars.
TownRoadSigned RouteVehicles/dayCount Year
AdamsBURLINGAME HILLNo record15,8972016
AgawamROUTE 5US-545,3422023
AlfordGREEN RIVER ROADNo record2,0072021
AmherstRUSSELL STREETRoute-916,8212024
AshfieldASHFIELD MOUNTAIN ROADRoute-1122,5742023
BecketMASSACHUSETTS TURNPIKEI-9028,2722024
BelchertownSTATE STREETUS-20212,6152014
BernardstonINTERSTATE 91I-9121,7982024
BlandfordMASSACHUSETTS TURNPIKEI-9036,2222024
BrimfieldMASSACHUSETTS TURNPIKEI-9067,1622024
BucklandMOHAWK TRAILRoute-26,6052024
CharlemontROUTE 2Route-25,9452024
CheshireSOUTH STREETRoute-812,0922024
ChesterHUNTINGTON ROADUS-203,2312023
ChesterfieldMAIN ROADRoute-1431,7562022
ChicopeeINTERSTATE 91I-9189,4302024
ClarksburgMIDDLE ROADNo record9,1482024
ColrainGREENFIELD ROADNo record3,1432022
ConwaySOUTH DEERFIELD ROADRoute-1162,7372015
CummingtonBERKSHIRE TRAILRoute-92,8182022
DaltonMAIN STREETRoute-813,0322024
DeerfieldINTERSTATE 91I-9129,8922024
East LongmeadowSOMERS ROADRoute-8315,3462024
EasthamptonINTERSTATE 91I-9151,1842024
EgremontHILLSDALE ROADRoute-233,6862021
ErvingLAUREL LAKE ROADNo record13,0592024
FloridaMOHAWK TRAILRoute-22,4602024
GillFRENCH KING HIGHWAYRoute-212,0542024
GoshenMARINE CORPS LEAGUE HIGHWAYRoute-95,1032024
GranbyGRANBY ROADUS-20215,8222020
GranvilleOLD WESTFIELD ROADNo record7,9212021
Great BarringtonMAIN STREETUS-717,4612024
GreenfieldINTERSTATE 91I-9128,7372024
HadleyRUSSELL STREETRoute-924,469No record
HampdenSTONY HILL ROADNo record8,1262014
HancockLEBANON MOUNTAIN ROADUS-208,2032024
HatfieldINTERSTATE 91I-9134,7902024
HawleyWEST HAWLEY ROADRoute-8A-L4662019
HeathAVERY BROOK ROADNo record6312023
HinsdaleMAIN STREETNo record3,5972021
HollandWILBUR CROSS HIGHWAYI-8460,9942024
HolyokeINTERSTATE 91I-9175,6922024
HuntingtonRUSSELL ROADUS-203,9662021
LanesboroughCHESHIRE ROADRoute-815,4782024
LeeMASSACHUSETTS TURNPIKEI-9026,9992024
LenoxPITTSFIELD ROADUS-726,3442023
LeverettLONG PLAIN ROADRoute-633,8622022
LeydenKEETS BROOK ROADNo record5662021
LongmeadowINTERSTATE 91I-9185,4662024
LudlowMASSACHUSETTS TURNPIKEI-9057,5412024
MiddlefieldCHESTER ROADNo record8622021
MonroeTURNER HILL ROADNo record350No record
MonsonBOSTON ROAD EASTUS-2010,0572022
MontagueAVENUE ANo record9,2042023
MontereyROUTE 23Route-233,2502024
MontgomeryMASSACHUSETTS TURNPIKEI-9040,9292024
Mount WashingtonEAST STREETNo record568No record
New AshfordNEW ASHFORD ROADUS-75,0572024
New MarlboroughMILL RIVER GREAT BARRINGTON ROADNo record1,5942021
New SalemDANIEL SHAYS HIGHWAYUS-2026,4552022
North AdamsGREYLOCK MOUNTAIN ROADNo record15,8972016
NorthamptonINTERSTATE 91I-9150,2382024
NorthfieldROUTE 10Route-108,2962024
OrangeMOHAWK TRAILRoute-29,5972022
OtisMASSACHUSETTS TURNPIKEI-9028,7982024
PalmerMASSACHUSETTS TURNPIKEI-9052,7972024
PelhamBELCHERTOWN ROADRoute-98,2092024
PeruEAST WINDSOR ROADNo record1,2592021
PittsfieldSOUTH STREETUS-726,3442023
PlainfieldEAST MAIN STREETRoute-1161,3292023
RichmondSUMMIT ROADNo record8,8492012
RoweZOAR ROADNo record4492020
RussellMASSACHUSETTS TURNPIKEI-9039,6362024
SandisfieldSOUTH MAIN STREETRoute-83,0422024
SavoyMAIN ROADRoute-1162,6832016
SheffieldNORTH MAIN STREETUS-714,4402024
ShelburneMOHAWK TRAILRoute-213,0002015
ShutesburyDANIEL SHAYS HIGHWAYUS-2025,5952020
South HadleyPURPLE HEART DRIVE ROTARYNo record21,8142021
SouthamptonCOLLEGE HIGHWAYRoute-1011,344No record
SouthwickCOLLEGE HIGHWAYUS-20227,4072024
SpringfieldINTERSTATE 91I-91118,1772024
StockbridgeMASSACHUSETTS TURNPIKEI-9026,1692024
Sunderland116 ROUTERoute-11618,9322015
TollandSOUTH MAIN STREETRoute-83,0422024
TyringhamMAIN ROADNo record1,6182022
WalesMAIN STREETRoute-192,5652023
WareWEST STREETRoute-3212,9102014
WarwickWENDELL ROADNo record13,0592024
WashingtonNORTH WASHINGTON STATE ROADRoute-82,4562024
WendellMOHAWK TRAILRoute-26,8612020
West SpringfieldINTERSTATE 91I-9176,1412024
West StockbridgeMASSACHUSETTS TURNPIKEI-9025,5192024
WestfieldMASSACHUSETTS TURNPIKEI-9046,4222024
WesthamptonSOUTH ROADNo record3,0382014
WhatelyINTERSTATE 91I-9130,2852024
WilbrahamMASSACHUSETTS TURNPIKEI-9052,7972024
WilliamsburgWILLIAMS STREETRoute-912,5412012
WilliamstownMAIN STREETUS-715,9322021
WindsorNORTH STREETRoute-94,6832024
WorthingtonWORTHINGTON ROADRoute-1121,9232024

The line under each Vehicles/day is its margin from this table's middle of 12,054: left of centre is below it, right of centre is above, and both sides are drawn to the same scale. The middle is this table's own and does not move when you sort. It is a distance, not a position in a league table, and nothing here is ranked.

What These Columns Mean
Town
Municipality
Road
The town's busiest counted segment
Signed Route
Interstate/US/state designation where one exists
Vehicles/day
Annual average daily traffic on that segment
Count Year
When the state counted this segment, years vary by segment

Cite: RE413. “Busiest Counted Road by Town.” Updated September 19, 2026. https://www.re413.com/pros/commercial/, underlying sources at https://www.re413.com/sources/.

Building Permits

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Latest closed-year units from the Census annual place release, including imputation where reports were incomplete. Permits authorise units; they do not establish completion.

Building Permits. Latest closed-year units from the Census annual place release, including imputation where reports were incomplete. Permits authorise units; they do not establish completion.
TownLatest Full YearUnits PermittedUnits, Last 5 Calendar Years
Adams202526
Agawam20252179
Alford202515
Amherst202568331
Ashfield202519
Becket20256084
Belchertown202519170
Bernardston2025416
Blandford202515
Brimfield2025535
Buckland2025114
Charlemont202513
Cheshire2025310
Chester202515
Chesterfield202526
Chicopee20251572
Clarksburg202519
Colrain2025136
Conway2025511
Cummington202515
Dalton202519
Deerfield2025140
East Longmeadow20252098
Easthampton202557221
Egremont2025326
Erving202515
Florida202500
Gill2025213
Goshen202501
Granby2025953
Granville2025310
Great Barrington202512145
Greenfield2025952
Hadley2025240
Hampden2025413
Hancock2025417
Hatfield2025637
Hawley202523
Heath202501
Hinsdale2025215
Holland202502
Holyoke2025102131
Huntington2025214
Lanesborough2025113
Lee2025734
Lenox20251363
Leverett202518
Leyden202502
Longmeadow202528
Ludlow202542200
Middlefield202518
Monroe202500
Monson20251563
Montague2025627
Monterey2025117
Montgomery2025417
Mount Washington202500
New Ashford202502
New Marlborough202515
New Salem2025934
North Adams202519
Northampton202522195
Northfield2025013
Orange2025952
Otis2025116
Palmer2025938
Pelham2025138
Peru202513
Pittsfield20251274
Plainfield2025325
Richmond2025419
Rowe202501
Russell202503
Sandisfield2025013
Savoy2025011
Sheffield2025230
Shelburne202515
Shutesbury202509
South Hadley2025745
Southampton2025024
Southwick20251784
Springfield202519303
Stockbridge2025531
Sunderland202525
Tolland2025418
Tyringham202514
Wales202526
Ware202581428
Warwick202500
Washington2025312
Wendell202544
West Springfield2025632
West Stockbridge2025210
Westfield202533214
Westhampton2025326
Whately202549
Wilbraham202512102
Williamsburg2025624
Williamstown2025539
Windsor202509
Worthington202519

The line under each Units, Last 5 Calendar Years is its margin from this table's middle of 14: left of centre is below it, right of centre is above, and both sides are drawn to the same scale. The middle is this table's own and does not move when you sort. It is a distance, not a position in a league table, and nothing here is ranked.

What These Columns Mean
Town
Municipality
Latest Full Year
Latest closed year in the annual place release
Units Permitted
Total units in that year's permits
Units, Last 5 Calendar Years
Total units over five consecutive calendar years ending in the displayed year, including Census imputation

Cite: RE413. “Building Permits.” Updated September 19, 2026. https://www.re413.com/pros/commercial/, underlying sources at https://www.re413.com/sources/.

Built for These Too

The same 101 towns, cut for a different job.

Sources

"Figures through" is the period the publisher's data describes; "checked" is only when we last asked. The full sourcing: sources and method.