Advertise
Put Your Name Beside the Answer
RE413 publishes the property record for all 101 towns of Western Massachusetts, free and with no listings. You can sponsor one tool in one place. Flat monthly, clearly labelled, and never more than one advertisement on a page.
What RE413 Is
A free public reference for property in Western Massachusetts. Tax rates and what they cost on a real house, assessed values, what sold and for how much, flood and wetland status, heating fuel and what a season costs, water and septic, schools, broadband and commutes.
Every figure comes from a government file, carries the agency that published it and the date it was published, and refreshes on a schedule. We sell no listings, run no accounts, broker no leads and rank no towns. Advertising is the only revenue.
Every figure above is the site's own published data, read from the same files the pages render from. The pitch and the product cannot disagree.
Who Reads It
People mid-decision. Nobody browses a tax rate for pleasure. They arrive from a search engine with an address, a budget or a bill in front of them, and the next thing they do is phone somebody.
We measure page views and a few actions with Google Analytics, with its advertising features switched off. That tells us which pages get read. It does not build a profile of anyone, it never receives an address a reader typed, and we do not sell or share it. We can tell you how a page performs; we cannot give you a verified third-party impression count or a retargeting audience, and if your media plan needs those, this is the wrong buy.
What You Are Buying
One block of text on a page, in the site's own type, in a fixed position. Not a banner, not a rectangle of imagery, and not a network placement. It contains exactly four things.
- The Label
- The word "Sponsored", always, baked into the markup so it cannot be omitted.
- Your Name
- Linked to your site, in one sentence: "This public tool is supported by [you]."
- Your Line
- One sentence of your copy, up to about 150 characters. You write it, we run it.
- Nothing Else
- No image, no script, no tracker, no auction, and no second advertisement on the page.
There is no example rendered on this page. Every slot on the site is currently unsold, and an unsold slot renders nothing at all rather than a house advertisement standing in for a real one.
What Is For Sale
8 categories. Within each, one sponsor per place: one agent per town record, one lender on a cost page, one dealer on a heating page. Exclusivity is the product, so there is no second position to sell.
| Category | Where It Appears | Who Reads It | Places | Status |
|---|---|---|---|---|
| Lender | The cost-of-ownership calculator and every town cost page | People working out what buying actually costs | 1 region-wide, or by town | All Open |
| Heating and Energy | Every town heating page and the trades tables | Homeowners staring at a heating bill | 101 towns, one each | All Open |
| Well and Septic | Town water sections and every address check | Buyers discovering a property runs on well and septic | 1 region-wide, or by county | All Open |
| Inspection | Every address check and town hazard section | Buyers reading flood, wetlands and hazard rows | 1 region-wide, or by county | All Open |
| Agent and Broker | Town records and address checks | Buyers and sellers reading a town's numbers before they pick anyone | 101 towns, one agent each | All Open |
| Fuel Dealer | This Week and every heating price section | The people who check the oil price | 1 region-wide, or by county | All Open |
| Town Exclusive | The top of one town's record | Everyone who looks that town up, for anything | 101 towns, one name each | All Open |
| The Thursday Email | One line in the weekly email and its archive | Subscribers who asked for the rate and the oil price | 1 per issue | All Open |
What It Costs
A flat monthly fee for the slot, billed monthly, cancel with a month's notice. No auction, no bidding, no impression minimums and no annual lock-in.
The rate depends on one thing: how much of the site the slot covers. A single town record is the smallest buy and the cheapest. A category across all 101 towns, or a region-wide position on a tool, is the largest. Tell us the category and the towns you serve and we will reply with what is open and what it costs.
We would rather quote you honestly than publish a rate card against traffic we do not measure. This is a young site. The early rate reflects that, and it is fixed for as long as you hold the slot.
The Rules
These are not negotiable, and they are what your name is standing next to.
- No Influence
- Nothing you pay changes a figure, a caveat, a source line or an order. The data layer cannot read the sponsor file.
- Never Inside a Result
- A slot sits beside the answer, never within it, and never between a figure and its source.
- Some Pages Sell Nothing
- School sections, the sources catalogue and the data documentation carry no sponsorship at all.
- Fair Housing
- Copy describing who a place suits, rather than what it is, will not run. Your obligations travel with your copy.
- No Reader Profiles
- We count page views, not people. You get the placement and what we can honestly say about the page it sits on, never a profile or a retargeting audience.
For Agents and Brokers
We publish no listings and sell no leads, so we are not competing with you for the client and we are not selling you back a name we harvested. There is nothing here to be a middleman in.
A reader on a town record is deciding where, and that decision happens before anyone picks an agent. Sponsoring the town you know best puts your name at that moment, beside the tax rates and the flood status they came to read, in the town where you actually work.
One agent per town record: 101 towns, one name each. Sponsor the town you farm, or a handful of them.
Tell us your category and your towns.
We reply with what is open and what it costs. No call required.