Be the Only Name Beside the Answer

Why This Exposure Is Hard to Buy Anywhere Else

This is an argument about precision, not reach, and for most of the trades below reach was never the useful axis anyway. It rests on what the reader is doing at the moment your name appears, and on what this inventory is in ways an auction cannot reproduce.

Intent That No Exchange Sells

There is no platform on earth where you can buy the segment "currently reading the septic absorption rating for one specific address in Chesterfield". That intent lasts a few days per household, happens once, and is invisible to every tracking system in the industry because we never send the address anywhere. It cannot be bid on. It can only be sat beside.

Geography That Matches a Service Area

A trade here serves six towns, not a media market. The Springfield market as an advertising platform defines it reaches well into Connecticut, and a radius around a postcode crosses town lines that decide the tax rate, the school district and whether there is a gas main. Here the unit of sale is the town, because the town is the unit that changes the answer.

Exclusivity, Which Is the Expensive Part

One sponsor per position per place. You are not one of eight rectangles in a rotation. There is no second position to buy, and an unsold position beside you renders nothing at all rather than a competitor. For the month, you are the only name on the page.

Adjacency You Cannot Pay Your Way Into

The figure you sit beside is one nobody can buy, move or soften, which is exactly why it is worth sitting beside. The moment a reader believes the number was influenced, the position stops being worth anything, so the rules below protect your spend more than they limit it.

Pages That Do Not Disappear When You Pause

These are reference pages that people find by searching a question, not a feed. The page you are on keeps being the answer to that question, which is a different asset from a campaign that stops the day the budget does.

Readers Who Block Everything Else

No script, no pixel, no beacon, no third party ad server. The content security policy refuses them, so your line reaches people whose browsers discard the entire rest of the advertising industry, and it reaches them as ordinary text on the page rather than as something to be blocked.

What You Would Be Sponsoring

Every figure above is read from the same files the pages render from, so this page cannot claim a number the site contradicts. Open any of them and check.

Find Your Trade

Nine groups, and each one names the moment you would be buying rather than the page. If your trade is not here, say so and we will tell you honestly whether anything fits, including when the answer is nothing. Every position below is open.

Sold Once, Region Wide

These pages are not per town, so there is nothing to scope. One buyer each, and no second position.

What the Advertisement Actually Is

One unit, the same everywhere, on every page, in every position.

• The word Sponsored, baked into the markup where no page can suppress it.
• The line This public tool is supported by your name, linked to your site.
• One line of your own copy, around 150 characters.
• Optionally your own image, at 970x90, 728x90 or 300x250, which we host on our own domain.
• Nothing else. No script, no pixel, no beacon, no auction, no dashboard and no login.

Image Sizes

970x90 or 728x90 for a wide position, 300x250 for a column. Static image only.

We Host It

You send the file and we serve it from our own domain. Nothing loads from anywhere else, which is why no advertiser on this site can observe a reader even in principle.

No Script, No Pixel, No Beacon

Not a policy we promise to keep. The site's content security policy refuses them, so an attempt would simply fail to load.

Where It Sits

At a section boundary, after the figures. Never inside a result and never between a figure and the source line under it.

Copy Review

One pass against the fair housing rules before it goes live. Copy describing who a place suits, rather than what it is, does not run.

Your Link

Marked as a paid link in the markup, which is what the search engines require of an honest publisher and what protects both of us from being read as a link scheme.

There is no example rendered on this page. A specimen advertisement is indistinguishable from a bought one at a glance, and running one here would contradict the thing we are selling. To see the real unit in place, ask and we will point you at a live position.

The Rules Your Name Stands Next To

These are not negotiable, and every one is a reason the position is worth more rather than a limit on what you bought.

No Influence

Nothing you pay changes a figure, a caveat, a source line or a sort order. This is architectural, not a promise: the code that produces the data never reads the file that holds the sponsors.

Never Inside a Result

A position sits beside the answer, never within it, and never between a figure and its source.

One Advertisement Per Page

Site wide, and enforced by a test rather than by care. An unsold position renders nothing at all, so a sold one never competes for attention.

No Rankings, Anywhere

Tables arrive alphabetical and the reader sorts them. There is no league table, no verdict and no promoted row, so there is no position to buy.

Fair Housing

Copy is reviewed before it runs. This is a housing site and the rules that apply to housing advertising apply to everything on it.

Nothing About Readers

No advertiser receives anything about any reader. The address someone types is never sent to us or to anyone else, and there is no server log of it to sell even if we wanted one.

What We Can and Cannot Tell You

Every count is a floor rather than a total, because readers using ad blockers are invisible to us by a margin nobody can measure. We report what we can see and we will never quote a figure we cannot evidence. If your media plan is built on verified third party impressions or audience targeting, this inventory is not designed for it, and we would rather say so now than after you have paid.

How It Is Sold

Two shapes, and that is the whole model: sponsor one town, or sponsor every town in a family. Everything else is the same everywhere.

• Flat monthly. No auction, no bidding, no impression minimum, no annual lock-in, no setup fee and no creative fee.
• Two shapes only: one town, or every town in a family. Nothing else to work out.
• Month to month. Cancel with a month's notice.
• The first month is free on any position that has never had a buyer.
• The price you sign is locked for as long as you hold the position continuously. Reviews apply to new buyers only, and only after a full quarter of real data.
• An every-town buy closes that family while it runs, so the individual towns in it are not sold underneath you.
• One commit puts you live on the next build, usually the same day.

Prices are not published here, and the reason is not coyness. The card is short and we will send all of it. What we will not do is let a buyer pick the expensive position when a cheaper one fits their service area better, which is what a price list on its own produces. Tell us the trade and the towns you actually serve and you will get the whole card back, along with which one or two positions we think you should start with.

What Is Not for Sale, at Any Price

The neutrality you would be paying to sit beside is only worth anything if we turn money down to keep it. So here is the list, in public and in writing.

• A row in the local bank rate survey, its order, your addition to it, or a competitor's removal from it.
• Any school page. They are among the highest intent pages on the site and they carry no advertising, ever.
• The sources catalogue and the data documentation. The provenance layer is what makes every other page worth sponsoring.
• Any ranking, verdict, featured town or promoted row. The site never ranks, so there is no position to sell.
• Any reader's address, search, IP or intent signal. Leads, lists, referral fees, retargeting or audience segments.
• The embed cards. They are the only pages allowed to leave the site and they carry no advertising.
• A featured property. One household's assessment is not merchandising material.
• A second position on any page. There is one, everywhere, and that is the product.

The bank rate survey deserves its own sentence, because it is the one people ask about. Rows are sorted mechanically by displayed note rate for scanning, not as a borrower-specific cheapest-lender ranking or recommendation. Which banks appear is an editorial decision made on whether we can read their published rate page cleanly. Today, no sponsor buys a place in that table, a position within it, or a competitor's removal from it. If paid placement in the survey is ever introduced, the paid row will be labelled in the row itself and this page will say so before it happens. If a sponsor happens also to be a surveyed bank, we say so in the paid block, never by marking their editorial row.

Starting

Tell us your trade and the towns you actually serve. We will reply with what is open, what it costs, and which one or two positions we think you should start with, including when the answer is a cheaper one than you asked about, and including when the answer is that nothing here fits you yet.

Then it is one piece of copy, one fair housing pass, one commit, and you are live on the next build.

Advertising with us is also governed by the terms of use, and what we do and do not collect is set out in full in the privacy policy.